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Mario Dedivanovic has reportedly partnered with J.P. Morgan to consider selling the brand.
June 18, 2024
By: Rachel Klemovitch
Assistant Editor
Makeup by Mario has reportedly begun exploring options to sell the business. Brand founder and CEO, Mario Dedivanovic has contacted investment bank J.P. Morgan to help consider its options. This follows a $40 million minority investment the brand received in 2023 to assist in global expansion plans. The investment came from Provenance and Silas Capital. Makeup by Mario was founded in 2020 and launched exclusively in Sephora North America. Since then the brand has gained a large following on social media. Dedivanovic has over 20 years of experience in the beauty industry having started as a retail assistant at Sephora and becoming a stylist for Ariana Grande, the Kardashian-Jenner family and other celebrities.
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